Our Vision for the Future

Tokushima Prefecture is blessed with a rich blend of history, nature, and culture — from the heartfelt hospitality found along the world-renowned Shikoku Pilgrimage route, to the breathtaking whirlpools of Naruto, one of the world’s three largest tidal currents. The region also boasts scenic landscapes shaped by its traditions, climate, and daily life, as well as a rich food culture. These characteristics make Tokushima an ideal environment for promoting cycling and cycling sports.
At the same time, Tokushima faces challenges such as declining physical fitness among children, the need to extend healthy life expectancy, and improving disaster preparedness. Promoting bicycle use is seen as a key solution to these issues.

Nationally, the Japanese government has introduced initiatives to promote the use of bicycles through the Bicycle Utilization Promotion Act (enacted May 2017), followed by the Second Bicycle Utilization Promotion Plan (May 2021). Similarly, under the Basic Act on Sports (enacted August 2011), the Third Basic Sports Promotion Plan was released in March 2022.
In line with these national efforts, Tokushima Prefecture has developed its own policies: the Second Tokushima Bicycle Utilization Promotion Plan (September 2023) and the Third Tokushima Sports Promotion Plan (December 2022).

Building on this foundation, Tokushima aims to enhance its cycling environment so that everyone can enjoy cycling safely and comfortably. By combining Tokushima’s unique cultural and natural assets with cycling, we strive to improve public health, increase sports participation, and promote cycle tourism — all toward realizing our vision of a “Bicycle Kingdom Tokushima.”

Bicycle Kingdom Tokushima Initiatives

Overview of Our Initiatives

Tokushima Prefecture is promoting the “Bicycle Kingdom Tokushima” brand nationwide to encourage the spread of cycle sports. As part of this effort, we have established 26 official cycling routes across the prefecture, designed for everyone from beginners to advanced cyclists to enjoy.
We’ve also created the “Bicycle Kingdom Tokushima Go Around Course,” a special multi-day cycling route that lets riders experience the best of Tokushima’s scenery and attractions. This course is designed to be completed over roughly four days and three nights, highlighting local sights and offering helpful content for cyclists.

To further promote cycling, we are actively organizing cycle tours using these official routes, enhancing and continuing cycling events across the prefecture, and operating services like the “Cycle Cabin” — all part of our efforts to boost public participation in sports, improve health, promote tourism and culture, support environmental initiatives, and broaden the cycling community. These initiatives are being advanced through a collaborative approach between the public and private sectors under the Tokushima Prefecture Bicycle Utilization Promotion Council.

History of Our Initiatives

2009

Launched the “Rediscover Awa Culture – Sanrin Project” as part of the Agency for Cultural Affairs’ regional culture and arts promotion initiative
  • Established 12 official cycling routes
  • Held the first "Bicycle Kingdom Tokushima Festa"
  • Operated cycle trains
  • Hosted mini guided tours

2010

Tokushima Bicycle Kingdom Creation Project
  • Added 8 new official courses, bringing the total to 20
  • Created official course maps
  • Operated cycle trains
  • Hosted mini guided tours
  • Held "Ride in NARUTO"

2011

Tokushima Bicycle Kingdom Creation Project
  • Created official course maps
  • Hosted mini guided tours
  • Held "Ride in NARUTO"

2012

Bicycle Kingdom Tokushima Brand Promotion Project
  • Established and convened the Bicycle Use Promotion Conference
  • Added 5 new official courses (25 total)
  • Updated course maps
  • Hosted mini guided tours
  • Supported "Ride in NARUTO"
  • Conducted surveys for the “Bicycle Kingdom Tokushima Revitalization Research Project”

2013

Bicycle Kingdom Tokushima Brand Promotion Project
  • Hosted mini guided tours
  • Held the Bicycle Use Promotion Conference
  • Enhanced official course facilities
  • Revised official course maps
  • Developed common promotional goods
  • Improved information dissemination

2014

Bicycle Kingdom Tokushima Brand Promotion Project
  • Hosted mini guided tours
  • Held the Bicycle Use Promotion Conference
  • Enhanced official course facilities
  • Held "Ride Rally"
  • Provided safety support for ride events
  • Improved information dissemination

2015

Bicycle Kingdom Tokushima Build-up Project
  • Hosted mini guided tours
  • Held the Bicycle Use Promotion Conference
  • Held "Ride Rally"
  • Provided safety support for ride events
  • Improved information dissemination

2016

Bicycle Kingdom Tokushima Build-up Project
  • Hosted mini guided tours
  • Held the Bicycle Use Promotion Conference
  • Held "Ride Rally"
  • Provided safety support for ride events
  • Improved information dissemination

2017

Bicycle Kingdom Tokushima Build-up Project
  • Hosted mini guided tours
  • Held the Bicycle Use Promotion Conference
  • Held "TOKUSHIMA Cycle Festa"
  • Operated cycle trains
  • Conducted Cycling Leader Training
  • Provided safety support for ride events
  • Improved information dissemination

2018

Cycle Tourism Project
  • Established the "Bicycle Kingdom Tokushima Go Around Course"
  • Held "TOKUSHIMA Cycle Festa vol.2"
  • Exhibited at Cycle Mode international (Makuhari) and other events
Bicycle Kingdom Tokushima Build-up Project
  • Hosted mini guided tours
  • Held the Bicycle Use Promotion Conference
  • Operated cycle trains
  • Conducted Cycling Leader Training
  • Provided safety support for ride events
  • Improved information dissemination

2019

Cycle Tourism Project
  • Produced cycling PR videos
  • Developed cycling app
  • Held the Bicycle Use Promotion Conference
Bicycle Kingdom Tokushima Build-up Project
  • Held "Rediscover the Charm" tourism cycling events
  • Conducted tourism cycling model projects
  • Continued mini guided tours
  • Held children cycling events
  • Enhanced public outreach and traffic safety awareness
10th Anniversary of Bicycle Kingdom Tokushima Rediscovery Campaign
  • Operated cycle trains
  • Held "TOKUSHIMA Cycle World"
  • Made "Bicycle Kingdom Tokushima Go Around Course" map multilingual

2020

Bicycle Kingdom Tokushima Build-up Project
  • Held "+plus Tokushima Experience Cycling"
  • Held the "Bicycle Kingdom Tokushima Go Around Course" Photo Contest
  • Improved information dissemination
"Pottering de Tourism" Project
  • Held pottering (leisure cycling) events
Bicycle Use Promotion Efforts
  • Held the Bicycle Use Promotion Conference
  • Provided safety support for ride events
  • Started lending out Bicycle Kingdom Tokushima promotional goods

2021

Bicycle Kingdom Tokushima Build-up Project
  • Held "+plus Tokushima Experience Cycling"
  • Held the "Bicycle Kingdom Tokushima Go Around Course" Photo Contest
  • Implemented the Healthy Cycling Workplace Certification Program
  • Improved information dissemination
"Pottering de Tourism" Project
  • Held pottering (leisure cycling) events
"Easy Cycling by Bus!" Demonstration Project
  • Produced the "Cycle Cabin" bus
  • Debuted the "Cycle Cabin"
  • Organized cycle tours utilizing the "Cycle Cabin"
Bicycle Use Promotion Efforts
  • Held the Bicycle Use Promotion Conference
  • Provided safety support for ride events
  • Started lending out Bicycle Kingdom Tokushima promotional goods

2022

"Tokushima Bicycle Kingdom Cycling Road" Project
  • Constructed new cycling roads
  • Restructured 26 official courses
  • Promoted cycling road and official course information
Bicycle Kingdom Tokushima Build-up Project
  • Held "+plus Tokushima Experience Cycling"
  • Held children cycling events
  • Implemented the Healthy Cycling Workplace Certification Program
  • Improved information dissemination
"Pottering de Tourism" Project
  • Held pottering (leisure cycling) events
  • Conducted the pottering master training course
"Cycle Bus" Operation
  • Organized cycle tours utilizing the "Cycle Cabin"
Bicycle Use Promotion Efforts
  • Held the Bicycle Use Promotion Conference
  • Provided safety support for ride events
  • Started lending out Bicycle Kingdom Tokushima promotional goods

2023

Bicycle Kingdom Tokushima Build-up Project
  • Held the "Tokushima Gourmet" Pottering Tour
  • Held the Tokushima Bicycle Kingdom PR cycling event
  • Held children cycling events
  • Conducted a cycling guide training course
  • Implemented the Healthy Cycling Workplace Certification Program
  • Improved information dissemination
"Cycle Bus" Operation
  • Organized cycle tours utilizing the "Cycle Cabin"
Bicycle Use Promotion Efforts
  • Held the Bicycle Use Promotion Conference
  • Provided safety support for ride events
  • Started lending out Bicycle Kingdom Tokushima promotional goods
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